Looks like Fast Food Fever is sweeping the nation! From our "have it our way cuisine", Burger King is finally catching on that it has to be extreme in a new set of ads.
"The new iteration of 'Have it your way' is centered on a group of young office workers who compete in customizing their burger orders at Burger King. The theme 'really stands out as a great 'today' expression of the mind-set of our core customers,' said Russ Klein, executive vice president and chief marketing officer at Burger King, with young adults 'going through the 'gaining-control' phase of their lives.' Burger King is owned by a consortium led by the Texas Pacific Group."
