: "Last week, Matt and I headed down the street to the new JBX restaurant. 'JBX' is a little experiment being performed by Jack in the Box (their corporate headquarters are here in San Diego). They tore down two of their old restaurants (one in Hillcrest and one in PB), and replaced them with JBX's. The idea is to try to make a place that's a little hipper, a little cooler, and with a little bettter service, and with a little better food."