Burger King is rolling out what it claims to be the first burger made for sharing across its three biggest European territories, in an attempt to take on the pizza market.

The 6 Pack, which costs £4.49 on its own or £5.69 as part of a meal, comprises one big Aberdeen Angus patty inside six rolls, stuck together to allow consumers to tear off portions. In one pair of rolls the burger is topped with ketchup, the second has a cheese topping, and the third bacon and cheese.