"Angered at McDonald's test in Denver of vending machines where customers can rent videos for $1.00 per night, a group of independent video dealers is vowing to strike back by promoting Morgan Spurlock's documentary, Super Size Me, Video Store magazine reported on its website Wednesday. One independent video dealer posted a message on the Video Software Dealers Assn.'s message board saying, 'Indications are the test has been successful in increasing evening food sales' and that the kiosks, a version of McDonald's Tik Tok 'convenience store in a machine,' will be rolled out nationwide. 'I think we should all be sure to order Super Size Me,' dealer Mike Salas wrote. 'Maybe we can lessen the impact on our revenue by helping to chase the public away from their restaurants.'"

"We should have known better. In the winter of 2001, Krispy Kreme Doughnuts Inc. 'carpet-bombed' the Star's newsroom, as the business editor put it, with a generous share of the 250,000 or so free donuts the company showers on local newsrooms, charities and sports events in advance of opening a store in a new market."